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商品編號： 9-910-405 出版日期： 2009/08/13 作者姓名： Bartlett, Christopher A. 商品類別： General management 商品規格： 23p 再版日期： 地域： Australia;France;United States 產業： Agriculture sector;Food industry 個案年度： 2009 -
商品敘述：
The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of the way in which newcomers can change the rules of competitive engagement in a global industry. It also poses the question of how incumbents can respond, especially when constrained by regulation, tradition, and different capabilities than those demanded by changing consumer tastes and market structures.
涵蓋領域：
Competitive advantage;Consumer behavior;International trade;Government policy and regulation;Industry analysis;International business;Global marketing;Competitive forces
相關資料：
Case Teaching Note, (5-910-412), 15p, by Christopher A. Bartlett
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